Web designer Market Harborough - Hi Fi & TV Shop

This issue we are looking at a recently updated web site for Divine Audio, 12 months after the original site was developed. Divine Audio are based in Market Harborough, Leicestershire.

Client's brief to the web site designer

The initial objective was to build a professional looking web site site that would reflect well on the new business, while working to a tight budget to control business start up costs. 12 months on, the business was able to look at a logical next step and fresh challenge.

Project approach

Tim at Divine Audio had thought a lot about his first site and many of these ideas were incorporated. The site looked good but actually only contained 6 pages - ie there were broad references to products rather than specific details. 12 months on, this was all changed, and Abbey Park's e-commerce package was used to develop a brand new site. While keeping to some similarities in style and colour, the updated site included a database holding details of over 100 products in a number of categories, so visitors could browse by product type or brand. The site was set up so Tim could easily add and change product details, update news, testimonials etc.

Outcome

There has been a lot of positive feedback about the site. Hi Fi buyers love the information the site is providing and the fact that Tim keeps it constantly fresh and updated. Visitor numbers and sales enquiries have increased beyond expectations.

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